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AI-Driven Media Mix Modeling: Maximizing ROI in Multi-Channel Marketing
Shakudo revolutionizes marketing strategies by enabling sophisticated media mix modeling and optimization. This solution integrates advanced analytics tools to accurately measure and predict the impact of various marketing channels on business outcomes. By providing a scalable platform for deploying and managing these complex models, Shakudo empowers organizations to allocate marketing budgets more effectively, optimize campaign performance, and achieve higher returns on marketing investments.
Recommended Data & AI Stack
Businesses struggle with optimizing their marketing budget allocation across various channels. This solution addresses this challenge by providing deep insights into media mix effectiveness. It enables marketers to make data-driven decisions, resulting in improved campaign performance and increased marketing ROI.
The stack leverages XGBoost for predictive modeling, Dask for processing large datasets, MLflow for experiment tracking, Metabase for user-friendly dashboards, Cube.js for complex analytics, and Windmill for workflow orchestration. These tools work in concert to deliver actionable insights that drive marketing success.
Traditionally, setting up such a comprehensive system could take weeks or even months. With Shakudo, this powerful stack can be deployed almost instantly, allowing businesses to start optimizing their marketing efforts right away.
See a demo of this stack on Shakudo
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Testimonials
Driving Innovation Across Industries
real estate | $77.6 Billion AUM
"We chose Shakudo over alternatives because it gave us the flexibility to use the data stack components that fit our needs knowing that we can evolve the stack to keep up with the industry."
Neal Gilmore
Healthcare | #1 Software for Autism and IDD Care
"We use Shakudo to shorten development time and time to impact. The platform provides us with a value-added shortcut to get from Point A to Point Z much faster. It’s now weeks or months vs months and years."
Chris Sullens
Digital Analytics | 40% of worldwide internet users
"Almost overnight, Shakudo's product helped us move past many of those struggles so we could focus on solving business problems instead of scaling infrastructure."
Adam Dille
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Sports | NBA BAsketball Team
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"In the last two months, we’ve been able to Develop and deploy 4 new AI applications in 2 months, amounting to significant return on operation."
Ben Levicki
Energy | 275% growth in customer base
"Not very often I find slam dunk products like Shakudo!"
Mike Kirkup
climate Risk | processes 33+ billion data points
"With the help of the Shakudo platform, we were able to massively scale our production pipelines, while working collaboratively to meet our product goals."
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